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Brief: Perishable food often goes to waste when people travel – it’s either tossed before a trip or goes bad while travellers are away.
Idea: Air Canada & Olio introduce The Banana Bank to combat travel-related food waste.
Nuha Lambe
The Banana Bank
is an experiential piece will be launched for the people who are willing to drop their perishable food items directly. Every drop will earn
air-olio points that the target can then use for future travels through
Air Canada.
