Unwind

Brief: Birkenstock is already at the top of the sandal game but their target audience is too narrow. They focus mainly on women's apparel and must expand beyond affluent women.

Idea: Most millennial men have nostalgia in terms of comic books and superheroes. Thus we put their favourite superheroes in Birkenstocks so they can unwind.

Art Director

Nuha Lambe & Duru Kose

Copy Writer