The Red Box

Problem: Helper is an anachronism of a product and struggles to compete against more popular quick
meals - specifically Kraft Dinner.

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Solution: Helper makes a more fulfilling meal than Kraft Dinner. The red box of Helper is more
substantial has more flavours and is made with actual ingredients. So 'Go beyond just cheese' The blue box of Kraft Dinner is boring and it’s time for people to eat a real meal with real flavour.

Art Director

Copy Writer

Nuha Lambe