The Last Ride

Brief: (Young Ones One Show - Blizzard Entertainment) To create a campaign that creates a buzz for the upcoming launch of Diablo 4.

Idea: Gen Z likes to challenge and question the norms set by society. While doing so, they are attracted to things others steer away from. Thus, we created an experience that appeals to such brave souls by inviting them to take a unique ride in a carriage ridden straight out of the underworld.